LinkedIn now has approximately 706 million users and is adding more than 2 new users every single second.īut who are these users, exactly? According to the Pew Research Center, LinkedIn users are most likely to be between the ages of 30 and 49, to be college graduates, and to live in an urban area or the suburbs (as opposed to rural areas).Īccording to LinkedIn, there are approximately 90 million senior-level influencers on the platform, and 63 million decision-makers. Unlike Facebook, Instagram, or any of the other big social media sites, LinkedIn is all about advancing your career or business. To put it simply, LinkedIn is a social networking platform for professionals. In this post, I’m going to answer questions like: What is Linked In? How does LinkedIn work? And how is LinkedIn used in business? If you’re intrigued by LinkedIn and wonder what it can do for you and/or your business, keep reading. The answer is YES! LinkedIn can be used for all these purposes…and more. Is it a place to network with other professionals? Most people have heard of LinkedIn, but many still don’t totally understand what LinkedIn is used for or how to use it effectively.
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